Why "THE NEW AMWAY" Will NOT Succeed.

I know that I will be treading on dangerous territory here, but, the truth must be told.

Amway NEEDS BSM'S in order to survive. And that is why they will never outright ban them. TEX and IBOFIGHTBACK not withstanding in the fight to get Amway to ban them, Amway KNOWS if they ever do, (IF they actually intend to continue with the current business structure as an MLM) they would cease to exist as a business in less than two years.

WHY? Because the BSM's are used to brainwash for a certain amount of time, those entering into the business. For most IBO's this is short lived and they drop out within months. This is a fact that Amway cannot deny. When one came along that actually was meant as a personal improvement model that was changing peoples lives morally, spiritually and financially and actually bucked the trends in both numbers added and those that actually stayed in the business, they were jumping up and down with glee. Alticor praised them over and over. Why?

Because it was symbiotic, at least in Alticor's mind it was. Their product was being bought, and they were getting paid handsomely from partner stores. They were happy with the relationship.

All along there were calls from IBO's to stop the Business Support Material businesses, but Alticore turned a deaf ear. They have now stepped into the BSM business themselves. Why? They generate $$$. This is no secret.

Why is BSM necessary? It is because the Alticor product that is being bought is EXPENSIVE. It takes BSM (Although TEAM's was honest to say that it is ok to purchase Alticor's high price with the end of bonuses in sight) to actually make people believe Alticor products (many which they buy from other manufacturers) were superior and worth the price. They (the BSM) tried to show a per use price to get people to think they were saving money when the facts say otherwise on competing retail products from discount chains.

BSM got the name "Brainwashing Support Material" from within the company, NOT FROM THE OUTSIDE.

Now that Amway is producing it's own BSM it will not be long until other BSM's are looked at. When it is, and problems are found, there will be more high level firings of INDEPENDENT Business Owners (a copyrighted name of Alticor). All because they will not have to pay out the big bonuses to them, which will artificially prolong the impending death of Alticor.

Alticor will fall in the end, we are on the verge of seeing it in England, perhaps even in India. The US will follow. It did not have to be that way, but as Jesus said, "You cannot serve God AND Ill gotten gain".